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Lupo Digital Growth Blog

Pricing and the Psychology of Consumption

Posted  by Glenn Miller  on 13 December 2024

When it comes to marketing, your most valuable asset is often the one you already have: your existing customers. As the saying goes, “ Your cheapest marketing lead is the one you already own.” By understanding the psychology behind pricing and consumption, businesses can not only enhance their pricing strategies but also create compelling referral programs that turn loyal customers into enthusiastic advocates.
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HubSpot November Product Updates: Smarter Tools to End the Year Strong

Posted  by Glenn Miller  on 11 December 2024

As the year comes to a close, HubSpot continues to deliver powerful updates to help businesses streamline their workflows, enhance customer experiences, and prepare for a successful 2025. Following the groundbreaking announcements at HubSpot INBOUND 2024 in September, this month brings a wave of new features in live updates, public betas, and private betas. From AI-powered content tools to refined data management capabilities, these updates are designed to help your team work smarter, not harder. Let’s dive into the most impactful features from November.
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HubSpot’s Inbound 2024 Summary and Wrap up

Posted  by Glenn Miller  on 30 October 2024

HubSpot regularly highlights major announcements and product releases. Every Spring (April/May) and Fall (during INBOUND), HubSpot launches a new Spotlight, summarising key updates from the past six months and introducing upcoming features. These Spotlights create a cohesive narrative that emphasises the growing value HubSpot delivers to its customers. This year’s primary focus is on HubSpot’s Breeze AI-your new ‘Copilot’, and updates across Marketing Hub and Content Hub.
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Introduction to Apple Intelligence: A New Era in AI

Posted  by Glenn Miller  on 24 October 2024

This post is a quick up skill and an alignment about Apple’s AI - they’re calling it Apple Intelligence, Apple AI... It is insane How many people I talk to, who I would expect to be across the latest AI, because it is so topical and present all the time in social media mainstream right now, but they really have no idea.
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