Artificial Intelligence (AI) is changing everything through machine learning, data understanding, and bots. If used correctly, this technology can also help marketers grow audiences in a personal way, to the point where every interaction and engagement is clearly defined, and perhaps even predicted. To understand how AI impacts our marketing world, we need to know the language of AI and have a basic understanding of how it works. Some important terms to become familiar with:
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Content is the fuel that fires inbound marketing and involves the creation and distribution of engaging, relevant content that will attract new customers to your business. Successful content marketing position you as a market leader in the education sector and encourages the development of ongoing relationships with your customers.
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Marketing has changed, hasn’t it? Many companies find it increasingly difficult to convert leads into clients with traditional marketing techniques. Fortunately, though, social media is proving an increasingly valuable tool for reaching this new breed of consumer.
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Consumers have more options at their disposal than ever before when deciding what brand or product to buy. The digital era we live in has changed the way we shop. The days of buying what was available at your nearest store are behind us. Smart shoppers either move their entire purchase journey to the internet or use stores for “window-shopping” before searching online for a better deal.
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