As the new year begins, HubSpot delivers a lineup of game-changing updates to keep your business ahead. Whether you're managing leads on the go, analysing campaigns, or streamlining workflows, these new features are designed to help you work smarter and achieve more. Here’s your quick guide to the top live updates for December 2024 and January 2025.
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When it comes to marketing, your most valuable asset is often the one you already have: your existing customers. As the saying goes, “ Your cheapest marketing lead is the one you already own.” By understanding the psychology behind pricing and consumption, businesses can not only enhance their pricing strategies but also create compelling referral programs that turn loyal customers into enthusiastic advocates.
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As the year comes to a close, HubSpot continues to deliver powerful updates to help businesses streamline their workflows, enhance customer experiences, and prepare for a successful 2025. Following the groundbreaking announcements at HubSpot INBOUND 2024 in September, this month brings a wave of new features in live updates, public betas, and private betas. From AI-powered content tools to refined data management capabilities, these updates are designed to help your team work smarter, not harder. Let’s dive into the most impactful features from November.
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HubSpot regularly highlights major announcements and product releases. Every Spring (April/May) and Fall (during INBOUND), HubSpot launches a new Spotlight, summarising key updates from the past six months and introducing upcoming features. These Spotlights create a cohesive narrative that emphasises the growing value HubSpot delivers to its customers. This year’s primary focus is on HubSpot’s Breeze AI-your new ‘Copilot’, and updates across Marketing Hub and Content Hub.
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