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Lupo Digital Growth Blog

Marketing your brand identity in time of COVID19

Posted  by Glenn Miller  on 28 April 2020

Now is the time to use this (down) time and pandemic situation to your advantage. This is the time to review your current business model or your systems, your processes your procedures, product lines, Sales & Marketing Alignment Guide, inefficiencies, areas of weakness, and mark everything that is in need for improvement and optimisation.
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Inbound and Inbound Marketing

Posted  by Glenn Miller  on 8 February 2020

Lupo has been busy posting articles about inbound marketing and how inbound is a fundamental methodology and concept behind a rock solid growth strategy and plan. Some of our followers have commented that they do not understand what ‘inbound’ is and therefor what Inbound marketing is? Today I’ll explain through a simple metaphor that anyone can understand.
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