Personalisation has emerged as one of the most effective marketing tactics for getting prospects to open your emails. Despite the fact that only 5% of companies are using personalisation extensively in their campaigns, Campaign Monitor reports that emails with personalised subject lines have a 26% higher open rate.
Read More
Email marketing is one of the most effective channels to reach your prospective students. You need to keep in mind, however, that your email is one of many that they are going to receive.
Read More
When most marketers hear the words “digital analytics” they tend to think of the usual metrics found in any top-level web analytics platform. Things like traffic, bounce rates and visitors; metrics that are often associated with tools such as Google Analytics.
Read More
Traditional marketing efforts such as TV, radio, print ads and direct mail are becoming less effective for successfully marketing your RTO. Prospective clients and students are spending more time researching their options on the web, and your marketing efforts need to adapt by focusing on this as your primary marketing channel.
Read More
