Attracting and retaining students is the main aim of marketing strategies in higher education institutes. While it has taken a while, the marketing efforts of RTOs, and other educational institutes, have finally evolved and caught up to the modern marketing industry’s best practices.
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The inbound marketing methodology is the most effective way to attract prospective students to your RTO. Traditional means of marketing simply aren’t working anymore, and we no longer respond to interruptive, old school marketing techniques.
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Marketers often find themselves pushed for time and resources, and mistakes only exacerbate these issues. That’s why it’s important for your RTO to have an experienced and efficient marketing team to maximise ROI with a limited time frame and marketing budget. But remember: even an experienced marketer makes mistakes.
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Personalisation has emerged as one of the most effective marketing tactics for getting prospects to open your emails. Despite the fact that only 5% of companies are using personalisation extensively in their campaigns, Campaign Monitor reports that emails with personalised subject lines have a 26% higher open rate.
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