When most marketers hear the words “digital analytics” they tend to think of the usual metrics found in any top-level web analytics platform. Things like traffic, bounce rates and visitors; metrics that are often associated with tools such as Google Analytics.
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Traditional marketing efforts such as TV, radio, print ads and direct mail are becoming less effective for successfully marketing your RTO. Prospective clients and students are spending more time researching their options on the web, and your marketing efforts need to adapt by focusing on this as your primary marketing channel.
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Lead management is an integral part of your RTO’s inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves.
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If your RTO is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a CMO. A CMO can plan, optimise and execute an effective marketing campaign for your RTO. However, full-time CMOs also require premium salaries, which isn’t always in the budget.
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