If your RTO is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a CMO. A CMO can plan, optimise and execute an effective marketing campaign for your RTO. However, full-time CMOs also require premium salaries, which isn’t always in the budget.
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If your RTO has an excellent lead generation strategy, but you are struggling to convert leads into students, then an email automation campaign might be just what you need. Automated emails help create awareness around your leads’ problems, and allow you to position your RTO as their ideal solution. You can keep in touch with prospective students by sending them relevant, targeted content – move them down the sales funnel.
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Is your RTO’s inbound marketing strategy bringing in the results that you want? Or are you falling a bit short? Why is your current campaign failing or succeeding? What areas of your strategy are effective and which should you leave behind?
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In today’s technology-driven world, consumers are unlikely to use just one channel to make buying decisions. In fact, most prospects will switch between email, social media, and various websites and search engines. This provides an awesome opportunity to target your audience over many different channels, but also presents a challenge in keeping all of your channels properly managed.
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