Lupo Digital Growth Blog

Many of your students are looking at your RTO for a change in career. They want to study something that will get them further in life or a vocation that will provide more enjoyment and job satisfaction. It obviously can be scary to break from something they already know. They are looking for inspiration to to make the change.

In our last blog, we spoke about how you can incorporate video into your email marketing campaigns . Now that you know the ways in which you can do it, we are going to give you tips that will ensure your video has a better lead generation rate. Having a video in your email campaign isn’t going to increase your leads if the video itself doesn’t resonate with your prospective students.

No other marketing medium is as effective as video and that’s why it makes sense to add it to your email marketing campaign. According to eMarketer, 55% of companies reported an increase in clickthrough rates and a staggering 44% of them reported that their audiences spent more time on emails that included videos.