In today’s competitive marketplace, RTOs need a lead nurturing strategy that takes them beyond the limits of email. Only a small percentage of your inbound leads will ever be ready to sign up for a course immediately. As such, it’s important that you have powerful marketing automation platforms to execute multi-channel rto lead nurturing strategies.
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Prospective students are a lot like customers facing a major purchase. After all, investing time and money in a new qualification can have significant implications for their professional life. And just like those customers, students base their course decisions after a comprehensive assessment of available information.
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Many RTOs segment their student database to reach different groups of students with the right messages. Existing students have different needs and challenges compared to prospective students. Even within these two groups, you’ll have smaller groups with varying needs. A single message or campaign will not resonate with all of them. To communicate with all your target markets effectively, you need to implement a segmented communication and marketing strategy.
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Many RTOs are using marketing automation software to improve their employees’ efficiency and bolster their student lead nurturing strategies. These tools are designed to integrate with CRM systems and other areas of business, including social media, email marketing and lead generation.
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