When it comes to up selling or cross-selling your courses, your student enrollment database is your biggest asset. If your existing students are happy with your service, they’ll likely be open to further supplementing their education and career prospects through your RTO.
Read More
In today’s competitive marketplace, RTOs need a lead nurturing strategy that takes them beyond the limits of email. Only a small percentage of your inbound leads will ever be ready to sign up for a course immediately. As such, it’s important that you have powerful marketing automation platforms to execute multi-channel rto lead nurturing strategies.
Read More
Prospective students are a lot like customers facing a major purchase. After all, investing time and money in a new qualification can have significant implications for their professional life. And just like those customers, students base their course decisions after a comprehensive assessment of available information.
Read More
Many RTOs segment their student database to reach different groups of students with the right messages. Existing students have different needs and challenges compared to prospective students. Even within these two groups, you’ll have smaller groups with varying needs. A single message or campaign will not resonate with all of them. To communicate with all your target markets effectively, you need to implement a segmented communication and marketing strategy.
Read More
