Inbound marketing is about using marketing to bring potential student prospects to your Registered Training Organisation (RTO). Instead of fighting for their attention amongst the plethora of advertising and marketing messages in the educational space, you create and share content they will find engaging and interesting.
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Automated Marketing for RTO involves employing software to automate email marketing and lead nurturing actions. It is an amazing tool and can allow your Registered Training Organisation (RTO) to run complex campaigns – even with limited staff resources. In fact, Marketo reports that 91% of users believe marketing automation is “very important” to the overall success of their marketing across channels.
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Email marketing plays a crucial role in both lead generation and lead nurturing for Registered Training Organisations (RTOs). Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.
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How do you define ‘success’ when it comes to RTO digital marketing? Is it the number of likes your page has? Is it your post engagement? Or perhaps it’s how many leads you’ve managed to close since you started marketing digitally? When it comes to inbound marketing, defining success and proving the value of their efforts is a challenge for many digital marketers. So it’s not surprising that the idea of incorporating more channels into the mix can be daunting.
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