More and more companies are using a lead nurturing strategy to successfully generate more leads and sales. Lead nurturing can play an essential role enabling companies to inform, educate and build a solid relationship with middle of the funnel leads or even lost leads and push them towards the bottom of the funnel and conversion. According to MarketingSherpa 79% of leads never convert into sales and lack of lead nurturing is the common cause of this poor performance.
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Personalisation is the key to standing out in today’s cluttered digital landscape. A DemandGen report shows that leads who are nurtured with personalised content produce a 20% increase in sales opportunities. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs.
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The enrolment cycle can take a lot of time, from the moment students and their parents start researching tuition options to the time when they complete the application process. The quicker you can convert prospective students, the faster your business will grow.
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As the end of 2016 approaches, you’re no doubt focusing on student enrolment for 2017. Here are some practical ideas about how your Registered Training Organisation (RTO) can use inbound marketing to cost-effectively bring you leads that are going to convert. Inbound marketing is the ideal place to attract potential leads looking for information online about next year’s courses. Mashable reports that Google gets over 100 billion searches a month and your potential students will be part of this.
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