Lupo Digital Growth Blog

Inbound marketing is changing the way RTOs attract, convert, close and maintain a good relationship with their students. Students don’t just sign up for any training course. They and their parents do a great deal of investigation and research before making any decisions about applying to a particular educational organisation. Inbound marketing provides them with the content they need to help them make the right decision and ultimately sign up with the RTO that’s offering it.

In order to reach out and effectively connect and engage with students using an inbound marketing strategy, it’s essential that Registered Training Organisations (RTOs) create personas in order to help them grow their businesses. Infact, in a 2016 benchmark study by Cintell (based on survey responses) found that 71% of companies that exceed revenue and lead goals have documented personas, compared to 37% who simply meet goals and 26% who miss them.

Students who are investigating training and studying options do a great deal of research online before signing up with any organisation. This is the ideal opportunity for Registered Training Organisations (RTOs) to use inbound marketing in order to reach out and connect with students and their parents by providing the relevant content that will help with the decision-making process. Here are four reasons why inbound marketing works so well for RTOs.