People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?
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Choosing a specific product or service can often be a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an organisation.
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Many organisation's segment their database to reach different groups of leads with the right message. Existing customers have different needs and challenges compared to prospective customers or leads. Even within these two groups, you’ll have smaller groups with varying needs. A single message or campaign will not resonate with all of them. To communicate with all your target markets effectively, you need to implement a segmented communication and closed-loop marketing. .
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The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.
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