Prospective customers are spending more time researching their options on the web, and your marketing efforts often needs to adapt by focusing on this as your primary marketing channel.
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Email marketing plays a crucial role in both lead generation and lead nurturing for Organisations. Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.
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If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a Chief Marketing or Chief Growth Officer (CMO or CGO). A CMO or CGO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs or CGO's also require premium salaries, which isn’t always in the budget.
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What is closed-loop marketing? Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources. But how exactly does closed-loop marketing work, and what tools to you need to implement it?
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