Email marketing is one of the more effective means of reaching prospective customers. That said, modern email providers such as Gmail, Hotmail and Yahoo have developed sophisticated methods of preventing unwelcome spammers from reaching their users. But does Gmail think you’re one of them? Here are a few tips on how to prevent your mailouts being marked as spam.
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“Don’t try to be everything to everyone—find your niche and be everything to that niche.” Lupo Digital prides ourselves on delivering digital solutions that are based on a deep understanding of our clients’ challenges, and how best to tackle them. We’re committed to constantly developing our offering to ensure we’re going above and beyond what our clients expect, and our new positioning reflects our commitment to this.
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Inbound marketing has really come into its own in the last few years. It’s now one of the go-to ways to convert visitors from strangers into customers. By offering interesting and engaging content to consumers, they start developing an organic connection to your brand. A sound inbound strategy, mapped out to the needs and requirements of your target audience, can generate consistent ROI without ever disrupting your customer journey.
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It’s difficult to imagine anyone without a business or personal email address. Email has been around since the 70s and remains one of the most powerful and direct channels to reach customers. According to the Raciti Group, there will be more than 3.7 billion global email users by the end of this year.
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