Lupo Digital Growth Blog

According to a study by the Radicati Group, an average of 205 billion emails were sent every single day in 2015 – a number that’s only increased over the last two years. This is a clear indication that your organisation needs a highly effective email marketing strategy to stand out from the massive number of emails your prospective customers inevitably receive on a daily basis. Here are some of the most common email marketing mistakes that can ruin your relationship with prospective customers:

Many brands like to brag about the high levels of social engagement on their social media channels. But is this a good indicator of business success? Sure, there’s no denying that if people share and “like” your Organisations posts then more people outside your social network will see them. But it’s important to remember that followers and likes can be bought. As such, a large Facebook or Twitter following does not mean a positive marketing report and plenty of sales. Success doesn’t always follow popularity. If you’re chasing popularity, your bottom line may take a hit.

To succeed in marketing and grow your business, you must be able to measure your ROI. The metrics you track to gauge the success of any inbound marketing campaign your Organisation runs are crucially important. Without measurable objectives, you'll find estimating the ROI of your efforts difficult. You also need to know what results you’re looking for. Here are some important metrics to use to weigh up the success of your inbound marketing strategy.