Inbound marketing has really come into its own in the last few years. It’s now one of the go-to ways to convert visitors from strangers into customers. By offering interesting and engaging content to consumers, they start developing an organic connection to your brand. A sound inbound strategy, mapped out to the needs and requirements of your target audience, can generate consistent ROI without ever disrupting your customer journey.
Read More
It’s difficult to imagine anyone without a business or personal email address. Email has been around since the 70s and remains one of the most powerful and direct channels to reach customers. According to the Raciti Group, there will be more than 3.7 billion global email users by the end of this year.
Read More
The customer enrolment cycle can take a lot of time from the moment customers start researching options to the time when they complete the conversion process. The quicker you can convert prospective customers, the faster your business will grow.
Read More
Attracting and retaining students is the main aim of marketing strategies in higher education institutes. While it has taken a while, the marketing efforts of RTOs, and other educational institutes, have finally evolved and caught up to the modern marketing industry’s best practices.
Read More
