Google Update: New Generative AI in Search

Google's latest announcement regarding Generative AI in Search is a game-changer that is set to revolutionise the way we interact with online content. This major shift is not just imminent; it's happening right now. As an innovative leader in the tech industry, Google's commitment to pushing boundaries and redefining the search experience is evident in this update. With their support, users can expect more personalised, relevant, and efficient search results. Trustworthy and reliable, Google's dedication to enhancing the user experience through cutting-edge technology like Generative AI is commendable. 

What is Google Generative AI in Search?

Generative AI in Search is cutting-edge technology showcasing Google's innovative  Generative AI that provides more personalised, relevant, and efficient search results, ultimately revolutionising how we interact with online content. As a leader in the tech industry, Google's commitment to supporting users through advanced technology like Generative AI is commendable. 

New Features Announced

AI Overviews

Get a quick overview of a topic and links to learn more and help with more complex questions. Simplify the language or break it down in more detail. This can be particularly useful if you’re new to a topic, or if you’re trying to simplify something to satisfy your kid’s curiosity.

Ask your most complex questions

With Gemini model’s multi-step reasoning capabilities, AI Overviews will help with increasingly complex questions. Rather than breaking your question into multiple searches, you can ask your most complex questions, with all the nuances and caveats you have in mind, all in one go.

Plan ahead

Beyond finding the right answer or information for a complex question, Search will also be able to plan with you.

With planning capabilities directly in Search, you can get help creating plans for whatever you need, starting with meals and vacations. Search for something like “create a 3 day meal plan for a group that’s easy to prepare,” and you’ll get a starting point with a wide range of recipes from across the web.

Explore an AI-organised results page

When you’re looking for fresh ideas, it can take a lot of work to find inspiration and consider all your options. Soon, when you’re looking for ideas, Search will use generative AI to brainstorm with you and create an AI-organised results page that makes it easy to explore.

You’ll see helpful results categorised under unique, AI-generated headlines, featuring a wide range of perspectives and content types.

Take a video, get help from AI

Take visual search to a whole new level with the ability to ask questions with video.

How? Search by adding a video of your issue type a description around the problems your facing, then Google Gen AI will scan the video together with your troubleshooting question and provide you with an AI Overview and steps and resources to troubleshoot.

This is a massive game changer and we're exited to see where this leads and more importantly the impact on SEO for business. 

SEO is entering a new wave and rising tide we've not seen, on this magnitude, in over a decade. Just like climate change, there are measure we can take to mitigate risk and maximise our ranking results with a solid SEO strategy tailored to the new tech we're facing on all fronts.