August 2024 brings a wave of exciting enhancements to HubSpot, designed to supercharge your marketing, sales, and customer service efforts. Whether you're looking to streamline operations or enhance customer interactions, these tools are set to elevate your business to the next level.
Here are the must-know features from this month's release.
Dive in and discover what’s new! 👇
Featured Updates
[Live] Ticket Lists
You can now easily find your most important tickets by using any property or event data from the Tickets object or its Associated Objects. Once you create a list of tickets, you can use that list across various tools like workflows, reporting, and saved views.
[Live] New developer doc experience
The new developer doc site, currently in beta, makes it much easier to use and navigate API guides and end points. Try out the new Developer Docs site (BETA)
[Live] Configurable send limits
Admins can now control the amount of emails users can send through HubSpot in a day.
[Live] Export New CTA Analytics
Now you can seamlessly export detailed analytics for CTAs created with the new editor. Choose from CSV, XLS, or XLSX formats to get data on Clicks, Views, Campaigns, and Link performance, making it easier than ever to analyse and share your insights.
[Live] Abandoned Cart Email Module (Shopify Data Sync)
You can now create a weighted rotation for booking meetings in your CRM. This means you can assign meetings more effectively across your team, ensuring the right team members handle the right appointments.
[Live] Search on Ticket Message and Comment Keywords
You can now easily search for tickets by using specific keywords from messages and comments in the help desk. Finding the right ticket has never been easier!
Product Betas (Public)
[Public Beta] Create DateTime Properties in HubSpot
Now you can create custom DateTime properties in HubSpot’s CRM! This expands the types of data you can store, giving you more flexibility in managing your Smart CRM.
[Public Beta] All-bound Timeline Card on Record Pages
The new All bound timeline card gives you a clear calendar view of all activities on a record. It helps you quickly assess engagement levels and access activities without endless scrolling. Plus, it neatly separates outbound from inbound interactions, making it easier to see how prospects and customers are responding.
[Public Beta] Mobile Marketing Home - iOS (Marketing PRO/ENT Only)
Introducing Mobile Marketing Home, your new go-to space on the HubSpot iOS app. It’s a centralised hub where you can access all your essential tools, data, and tasks. With personalised views tailored to your needs, you can stay on top of your marketing efforts and dive into what matters most, wherever you are.
[Public Beta] Build App Cards (UI Extensions) for Help Desk Ticket Sidebars
Private app developers can now create UI extensions for help desk ticket sidebars. This means your support teams can get the information they need in the right place and take action directly from the sidebar, boosting productivity without needing to jump between tabs.
[Public Beta] Make Outbound Calls Using the Calling Icon
Making outbound calls just got easier! Use the calling remote in the navigation to dial any number directly. Simply enter the recipient's phone number, click dial, and you’re connected.
[Public Beta] Mobile Lead Management - iOS and Android (Sales Hub Pro and Enterprise)
We’re bringing lead management to the HubSpot mobile app! This first version helps you manage leads on the go, making it perfect for BDRs, SDRs, and sales reps. Navigate through lead stages, conduct outreach, and qualify leads—all from your mobile device.
[Public Beta] 20 Custom Properties Per Custom Object Now Searchable
Customers can search up to 20 custom properties per Custom Object using Global Search. Previously only three custom properties per Custom Object were searchable.
PRO/ENTERPRISE ONLY
[Public Beta] Workflow Editor: New Conversion and Performance Data
The workflow editor now features aggregate conversion and performance data right on each workflow's diagram. This visualisation helps you quickly understand how your workflows are performing at a glance.
[Public Beta] Translate custom CRM Data - Enterprise ONLY
Admins can now import translations for custom properties in HubSpot-supported languages, making it easier to manage multilingual data in your CRM.
[Private Beta] Sales Workspace (Sales PRO/ENT Only)
The Prospecting Workspace has evolved into the Sales Workspace! This all-in-one space allows salespeople to build leads and close deals more efficiently. BDRs, Account Executives, and full-cycle reps can now manage their entire sales process from one place.
[Private Beta] Company Health Score Builder (Service PRO/ENT Only)
Introducing the Company Health Score Builder, a new tool that lets you create a health score for each company based on weighted properties and activities. This score is recorded directly on the company record, helping you quickly gauge the overall health of your business relationships.
[Private Beta] Social Media Agent
Meet the Social Media Agent, your new AI-powered assistant for content creation. This tool automatically generates tailored social media posts that align with your brand voice and audience, helping marketers create content faster and more effectively.
[Private Beta] Help desk SLA Rules
This exclusive Help desk feature is launching advanced SLA Rules that enable conditional logic with If/then statements for all tickets, including custom ticket properties. You can now set up to 20 SLA rules to prioritise your support team's workload better.
[Private Beta] Company Scoring available in Lead Scoring -
Now you can score both contacts and companies in Lead Scoring. This update enhances your ability to prioritise leads, blending manual scoring with AI recommendations to identify the most promising prospects based on behaviour, interactions, and demographics—perfect for Account-Based Marketing.
Marketing PRO/ENTERPRISE ONLY
[Private Beta] Copy automated marketing emails from one HubSpot account to another - Enterprise ONLY
Customers can now copy automated Marketing Emails from an Enterprise account to another Enterprise account.
[Private Beta] AI powered Gibberish Spam Detection in form submissions
AI now flags form submissions with gibberish data in key fields like contact names and messages, enhancing data quality.
[Private Beta] Meeting Assistant - Sales PRO/ENT ONLY
HubSpot's Meeting Assistant can now assist reps in preparing for upcoming meetings within the Prospecting Workspace.
[Private Beta] Updated Property Creation and Editing Experience
HubSpot has updated the experience of creating and editing properties in HubSpot. This change will provide admins with a quicker, easier, and cleaner way to manage properties in HubSpot’s Smart CRM.
[Private Beta] Log Microsoft Teams phone calls in HubSpot
Automatically log Microsoft Teams phone calls to HubSpot records and enjoy click-to-call functionality and direct routing to contact pages.
[Private Beta] Create Fully Featured Podcast Episodes with Content Agent
New AI features for podcast creation include SEO data for titles, talking point outlines, full scripts, and blog post integratio
[Private Beta] Performance Management Tool
The performance management tool introduces a simple and effective way to set, track, and assess employee goals within HubSpot, with functionalities like goal creation, alignment with company objectives, and monitoring of progress over time.
[Private Beta] Rollups in Goal Setting - Enterprise ONLY
Set, track, and assess employee goals within HubSpot, with features for goal creation, alignment, progress tracking, and feedback.
[Private Beta] Import Company records using their domain - Enterprise ONLY
Enterprise admins can now import company records using their domain, simplifying the addition of new companies to the CRM.
Conclusion
That wraps up this month’s updates! 📅 Stay tuned for more exciting features next month.
If you have any questions or feedback, don't hesitate to reply to this email or contact your HubSpot representative. We’re here to help!
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Written by Glenn Miller
An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.
