As the new year begins, HubSpot delivers a lineup of game-changing updates to keep your business ahead. Whether you're managing leads on the go, analysing campaigns, or streamlining workflows, these new features are designed to help you work smarter and achieve more.
Here’s your quick guide to the top live updates for December 2024 and January 2025.
Lupo’s Top Picks
Mobile Lead Management 2.0: Manage Leads Anywhere
Managing leads on the go just got a major upgrade! With Mobile Lead Management 2.0, sales reps can navigate, update, and move leads directly from the HubSpot mobile app.
What’s New?
Managing leads on the go just got a major upgrade! With Mobile Lead Management 2.0, sales reps can navigate, update, and move leads directly from the HubSpot mobile app.
- Saved views for faster access to priority leads.
- Multiple pipelines to track progress seamlessly.
- Kanban (board) view to swipe between stages effortlessly.
- Filters and sorting options to focus on what matters most.
Why It’s a Game-Changer:
Now, whether you’re in the office or out meeting clients, managing your pipeline is easier, faster, and consistent across mobile and desktop.
Who gets it?
Available to Sales Hub Professional and Enterprise seated users.
Featured Live Updates
Campaign Impact Reporting: Smarter Analytics
Take campaign reporting to the next level with the new Campaigns data source in HubSpot’s Custom Report Builder. Dive deeper into performance metrics to see what’s working and where to improve.
What’s New?
- Analyse lifecycle progress for influenced contacts.
- Compare spend vs. budget across campaigns.
- Track asset performance and channel diversity.
Why It Matters:
With more tailored insights, marketers can make data-driven decisions and craft campaigns that truly deliver results.
Who gets it?
The Campaigns app is available to Marketing Hub Professional and Marketing Hub Enterprise users.
Breeze Intelligence Enrichment Workflow Action: Smarter Data, Your Way
Control when and how your CRM data is enriched with the new Breeze Intelligence Workflow Action. Now, you can choose specific records to enrich at the right time, all while automating the process.
How It Works:
- Add the enrichment action to your workflows.
- Automatically update company or contact records with the latest insights.
Why You’ll Love It:
No more enriching everything at once or struggling with manual updates. This feature gives you the flexibility to enrich exactly what you need, when you need it.
Who gets it?
The Campaigns app is available to Marketing Hub Professional and Marketing Hub Enterprise users.
Company Research Insights: AI-Driven Sales Prep
Save time and impress prospects with Company Research Insights in the sales workspace. This new feature delivers AI-generated summaries of key company data directly on the deal page.
What It Does:
- Provides instant insights like industry trends and recent news.
- Keeps all relevant information in one place to streamline prep work.
Why It’s a Win:
Sales reps spend less time researching and more time having meaningful conversations with prospects.
Who gets it?
Sales workspace is available on Sales Hub Professional & Sales Hub Enterprise.
Compare Campaigns: Easy Export & Custom Insights
The Compare Campaigns tool now lets you analyse campaigns like never before. Add custom properties for deeper insights and easily share your findings with external stakeholders using the new export feature.
What’s New?
- Compare up to 10 campaigns with custom metrics.
- Export data as a PDF for quick sharing and collaboration.
Why It Matters:
With these updates, it’s easier than ever to share performance data and make decisions that drive better results.
Who gets it?
The Campaigns tool is available for Marketing Hub Professional and Marketing Hub Enterprise users.
Use Breeze Copilot During Live Calls: Real-Time AI Assistance
Sales and service reps now have the power of Breeze Copilot at their fingertips during live calls. With this feature, reps can interact with Breeze to get real-time answers, draft notes, or prepare follow-up actions—all without interrupting the conversation.
How It Works:
- During a live call, click the "Copilot" button in the calling remote or widget.
- View a summary of the call so far.
- Ask Breeze questions like:
- "Draft notes for this call so far."
- "Help me draft a follow-up email for this call."
- "Does the caller have any open tickets or deals?"
This feature enables reps to focus on the call while leveraging AI for instant insights and assistance, making their workflow more efficient and productive.
Who gets it?
Professional Customer Platform, Enterprise Customer Platform, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise
Start the Year with Impact
These updates reflect HubSpot’s commitment to helping your business thrive. From smarter data management to tools that save time and increase engagement, December and January’s features are here to empower your team.
Want to learn more or need help implementing these updates? Lupo’s experts are here to guide you every step of the way.
Let’s make 2025 your best year yet!
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Written by Glenn Miller
An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.
