As the year comes to a close, HubSpot continues to deliver powerful updates to help businesses streamline their workflows, enhance customer experiences, and prepare for a successful 2025. Following the groundbreaking announcements at HubSpot INBOUND 2024 in September, this month brings a wave of new features in live updates, public betas, and private betas.
From AI-powered content tools to refined data management capabilities, these updates are designed to help your team work smarter, not harder. Let’s dive into the most impactful features from November.
Lupo’s Top Picks
- [NEW] Data Testing for Breeze Intelligence
Demonstrate the value of Breeze Intelligence in your CRM. The new Data Testing feature allows you to test up to 100 records for free, showcasing the insights Breeze can bring to your operations. - [Private Beta] Journey Automation for Marketers
Take customer journey mapping to the next level. This feature enables marketers to visualise, optimise, and create behavior-driven stages, turning leads into loyal advocates with ease. - [Live] Podcast Remix & Enhancements
Repurpose your podcast episodes into various content types or create audio versions of other content like blogs and case studies. AI voices and advanced editing tools make the process seamless. - [Public Beta] Countdown Timers in CTAs
Create urgency and boost conversions with countdown timers in your embedded and pop-up CTAs. Perfect for time-sensitive offers and promotions. - [Private Beta] AI A/B Testing for Landing Pages
Leverage AI to test different copy versions for your landing pages, allowing you to identify what resonates best with your audience.
Featured Updates
[Live] Skill-Based Ticket Routing:
Assign tickets to team members based on their expertise, improving customer service efficiency and response times.
[Live] Restore from Data Backup:
Recover lost or updated property values with ease, maintaining data integrity without importing previous files.
[Live] Passkeys:
Eliminate password hassles with passkeys for secure, biometrics-based login to HubSpot.
[Live] Custom Forms Cloning:
Save time by duplicating forms and steps in HubSpot’s updated forms editor.
Product Betas (Public)
Help Desk Message Analytics
This feature provides actionable insights into customer and team communications, allowing businesses to evaluate response times and trends. Metrics include average reply times, messages sent and received, and peak activity hours. Teams can identify bottlenecks and improve customer satisfaction by optimising communication patterns.
Identify Missing Data in the Data Quality Command Center
Maintaining a clean and reliable CRM is now easier with this tool, which detects gaps in essential properties like email, phone number, and job title. Users can edit, delete, or update records with missing data directly, ensuring data quality and consistency across the board.
Weighted and Even Distribution for Meeting Rotations
This feature streamlines scheduling by evenly or proportionally distributing meetings across team members. Admins can prioritise certain team members for meeting allocation while ensuring balanced workloads.
Countdown Timers in CTAs
Adding countdown timers to pop-up or embedded CTAs helps businesses create urgency for time-sensitive offers. These visual elements encourage faster decision-making and drive higher engagement, making them ideal for campaigns with deadlines or limited-time deals.
Updated Marketing Events API
The updated API enables developers to access and manage all marketing events seamlessly, regardless of their source. With this enhancement, businesses can integrate data across platforms, simplify reporting, and maximise the impact of their event strategies.
Sync Custom Objects in Data Sync
TCustom objects in HubSpot can now sync with external apps like Zoho CRM, Dynamics 365, Airtable, Kintone, and Smartsheet. This functionality allows for seamless data integration and management across systems, reducing manual effort and ensuring alignment.
Product Betas (Public)
Send to AI Action in Workflows
This feature integrates OpenAI into workflows, enabling tasks like categorising companies by industry using domain data. By automating data enrichment processes, businesses can achieve greater efficiency and precision in managing CRM records.
Journey Automation for Marketers
Marketers can now visualise and automate the entire customer journey in one unified view. This feature allows businesses to create behavior-driven stages that dynamically guide contacts, whether accelerating highly engaged leads or re-engaging drop-offs.
AI A/B Testing for Landing Pages
This beta enables marketers to test variations of landing page copy using AI, optimising performance with data-driven insights. Excluding dynamic page content, this feature allows for strategic improvements to messaging and design.
Revenue Insights in Deal Funnels and Customer Journey Analytics
With this update, deal funnels and customer journey analytics now display revenue data, automatically summing deal values for each stage. Sales teams can gain a clear understanding of pipeline performance and prioritise high-value opportunities.
Conditional Properties in Playbooks
Playbooks now support conditional logic, allowing teams to dynamically update property values or display relevant options based on record details. This ensures better data accuracy and simplifies workflows for sales and service teams.
Custom Chat Widget Fonts
Admins can align chat widget typography with their brand’s style, ensuring a consistent and professional user experience across web and mobile platforms.
Conclusion
That wraps up this month’s exciting new features from HubSpot! From AI-driven insights and content creation to advanced security features, HubSpot is enabling marketers, sales teams, and service agents to work smarter, not harder. We’ll continue to keep you informed on the latest tools and updates.
If you have questions or need guidance on these new features, feel free to reach out to us at Lupo Digital.
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Written by Glenn Miller
An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.
