September 2024 brings another wave of powerful HubSpot updates, designed to elevate your marketing, sales, and customer service efforts.
From AI-driven tools to enhanced reporting capabilities, these features are all about helping you streamline your workflows and maximise results. Whether you're looking to boost efficiency or gain deeper insights into your campaigns, this month's updates offer something for everyone.
Let’s dive into the latest enhancements and see how they can take your business to the next level. 👇
Featured Updates
[Live] HubSpot ROI Calculator Now Includes Content Hub
HubSpot’s ROI Calculator now integrates with the Content Hub. By inputting your business information, you can calculate your potential ROI with more accuracy. The more details you provide, the more personalised your result will be.
[Live] Billing for Subscriptions
Commerce Hub users can now automate subscription management and recurring billing directly from the CRM. This feature allows businesses to create and send recurring invoices seamlessly, improving efficiency for subscription-based models.
[Live] Design Manager for Customising Preference Pages per Business Unit
Users can now customise their preference pages across different business units using the Design Manager. This functionality gives greater flexibility in managing subscription preferences for customers across multiple divisions.
[Live] Updated API Playbook
HubSpot has launched an updated API Playbook, designed to simplify the process of API development for developers. This structured guide provides a step-by-step approach, ensuring a smoother API integration process.
Product Betas (Public)
[Public Beta] Repurpose PDFs, Audio, and Video Files with Content Remix
Content Remix now supports the ability to repurpose media such as PDFs, audio, and video files. This allows users to create fresh content from different media types, expanding the flexibility of their content strategy.
[Public Beta] Home for Marketers
Home for Marketers is a new centralised hub where marketing teams can access essential tools, data, and tasks. This personalised dashboard helps users stay updated and focus on the most critical actions for the day, streamlining daily operations.
[Public Beta] Conditional Redirects in the New Forms Editor
The new Forms Editor now supports Conditional Redirects, allowing you to send visitors to different HubSpot pages, external URLs, or meeting scheduling pages based on their form responses. This makes lead journeys more intuitive and customised.
[Public Beta] Summarise Contacts in Global Search
With this new feature, when you search for a contact in Global Search, you can now hover over the contact’s row and see a quick summary powered by ChatSpot. This summary helps you understand key details without needing to open each contact record.
PRO/ENTERPRISE ONLY
[Public Beta] Company Health Score Builder - Service Pro/Ent Only
The Company Health Score Builder allows businesses to assign weighted scores to properties and activities, providing insights into the health of their company relationships. The health score appears directly on company records for easy reference.
[Private Beta] Skill-Based Ticket Routing for Live Chat - Service Ent Only
HubSpot now offers skill-based routing for live chat. This feature ensures that incoming customer inquiries are automatically routed to the agent with the most relevant skill set to resolve the issue quickly and effectively.
[Private Beta] View Company Summary on Records - Pro/Ent Only
This feature allows users to access a company summary card, offering a holistic view of the customer journey, products purchased, key stakeholders, and other essential details. It streamlines the process of building context on company records.
[Private Beta] Allowed Login Methods
Admins can now specify which login methods are allowed for their portal. For example, if your organisation prefers Google logins, you can disable password-based logins to enhance security and consistency.
Marketing PRO/ENTERPRISE ONLY
[Private Beta] ChatSpot in the Marketing Email Editor
The new collaborate mode within ChatSpot allows users to interact conversationally with AI for generating and editing email content. This provides a more flexible and personalised content creation experience, replacing static AI editing commands.
[Private Beta] Smart Content for CTAs - Marketing/Content Pro/Ent Only
Users can now create personalised Smart Content variations for CTAs directly within the new CTA editor. This feature enables marketers to tailor experiences for website visitors based on different criteria.
[Private Beta] Marketing Events Data in Custom Report Builder
Marketing professionals can now include data from the marketing events object in HubSpot’s custom report builder. This allows for more detailed and customised reporting on marketing events, giving users a comprehensive view of event performance.
[Private Beta] Dynamic Sequences - Pro/Ent Only
Dynamic Sequences bring automation to sales outreach. Manual tasks are triggered only when a contact engages with the initial outreach, helping sales teams prioritise active prospects and streamline lead management.
Conclusion
That wraps up this month’s updates! 📅 Stay tuned for more exciting features next month.
If you have any questions or feedback, don't hesitate to reply to this email or contact your HubSpot representative. We’re here to help!
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Written by Glenn Miller
An exceptionally experienced digital marketer, proactive and future-forward thought leader, I deliver exceptional customer experiences, industry leading digital strategy and superior marketing results.
