“Don’t try to be everything to everyone—find your niche and be everything to that niche.”
Lupo Digital prides ourselves on delivering digital solutions that are based on a deep understanding of our clients’ challenges, and how best to tackle them. We’re committed to constantly developing our offering to ensure we’re going above and beyond what our clients expect, and our new positioning reflects our commitment to this.
Let’s take a closer look at Lupo’s new positioning, and what it means for our customers.
The elevator pitch: our positioning statement summarised
The main goal at Lupo is to provide high-performance lead generation campaigns for our clients. We are expert marketers who work at the cutting edge of marketing and technology. We develop holistic marketing solutions that help you attract and retain the right customers for your business through the intelligent use of data and an honest and reliable consultative approach. Everything we do is based on our three pillars which aim to provide:- agile digital marketing strategies
- sophisticated marketing technology
- exceptionally engaging content
How do we aim to achieve these goals at Lupo?
- We deliver cutting edge and innovative marketing strategies that keep our clients ahead of the curve.
- We develop and execute world-class marketing campaigns that reach out to your ideal customers.
- We help you improve your marketing efforts and empower your customers to improve overall ROI.
- We provide a holistic, results-driven marketing solution.
- We provide our clients with a genuinely valuable marketing experience backed by authentic data and a sound strategy.
Let’s start at the beginning: how our values inform everything about our new positioning
From the outset, we felt it was paramount for our new positioning to reflect our core principles and our ethos towards our clients. The values that form the foundation of our new positioning are:- We are a creative team of marketing consultants who are passionate about delivering extraordinary results.
- We value innovation and always go above and beyond.
- We value customer empowerment and always strive to build lasting relationships with our clients.
From there, we started building our new positioning strategy.
"Growth hacking isn't for everyone, but our advanced technology allows us to tailor unique experiences and solutions for every customer." -- Glenn Miller, Director at Lupo Digital
Our new positioning: tailored marketing solutions that help our clients grow through more effective communication with customers
Delivering digital marketing solutions that generate quantifiable results and drive marketing ROI is still at the core of what we do, but it doesn’t communicate why we do it. Put simply, we exist to empower businesses specifically those in the education, luxury, leisure and financial services industries—to identify opportunities for growth and deliver a marketing solution that helps them achieve it. We do this by helping out clients communicate more effectively with prospective and existing customers through a combination of marketing strategy, content, and technology.
If you’d like to know more about what our new positioning means for our clients, don’t hesitate to get in touch with us today.
Written by Michael Wolf
Founder of Lupo Digital, Michael is extremely passionate about digital and inbound marketing. Michael helps organisations drive rapid and sustainable customer and revenue growth.
