People are most interested in reading content that is useful, engaging and relates directly to them. So how can your organisation use personalised content to help you grow your leads?
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Choosing a specific product or service can often be a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an organisation.
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HubSpot’s (and indeed the industry's) biggest annual event GROW with HubSpot took place in Sydney yesterday. I say ‘biggest’ because HubSpot is no longer just a Marketing tool or platform but now includes Sales, CRM, Customer Service and Integrations. HubSpot also connects platforms as well for example seeing the launch of the XERO (accounting) <> HubSpot Integration, and more.
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Many organisation's segment their database to reach different groups of leads with the right message. Existing customers have different needs and challenges compared to prospective customers or leads. Even within these two groups, you’ll have smaller groups with varying needs. A single message or campaign will not resonate with all of them. To communicate with all your target markets effectively, you need to implement a segmented communication and closed-loop marketing. .
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