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How to Build a Data Lakehouse for Your HubSpot Marketing and Sales

Posted  by Maai C.  on 8 November 2024

In today’s data-driven world, marketing and sales leaders are constantly seeking ways to gain deeper insights into their customers, campaigns, and overall business performance. For those using HubSpot, the idea of a “data lakehouse” may sound like a mysterious, techy concept reserved for data scientists. But don’t worry — building a data lakehouse isn’t as complex as it sounds, and it could be the key to unlocking deeper insights and driving better business decisions.
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HubSpot’s Inbound 2024 Summary and Wrap up

Posted  by Glenn Miller  on 30 October 2024

HubSpot regularly highlights major announcements and product releases. Every Spring (April/May) and Fall (during INBOUND), HubSpot launches a new Spotlight, summarising key updates from the past six months and introducing upcoming features. These Spotlights create a cohesive narrative that emphasises the growing value HubSpot delivers to its customers. This year’s primary focus is on HubSpot’s Breeze AI-your new ‘Copilot’, and updates across Marketing Hub and Content Hub.
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Introduction to Apple Intelligence: A New Era in AI

Posted  by Glenn Miller  on 24 October 2024

This post is a quick up skill and an alignment about Apple’s AI - they’re calling it Apple Intelligence, Apple AI... It is insane How many people I talk to, who I would expect to be across the latest AI, because it is so topical and present all the time in social media mainstream right now, but they really have no idea.
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Podcast Management: Engaging Your Audience in New Ways

Posted  by Danny Horak  on 23 October 2024

Podcasts have become an essential medium for brands aiming to forge deeper connections with their audiences. At Lupo Digital, we understand the significant role podcasts can play in enhancing brand engagement and believe that mastering podcast management is crucial to fully harnessing this potential. In this article we break down some podcast fundamentals, the impact on customer journey and how you can leverage HubSpot new Podcast specific and AI features to setup, optimise and maintain a podcast on HubSpot:
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