Lupo Digital Growth Blog

Email marketing plays a crucial role in both lead generation and lead nurturing for Organisations. Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.

If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a Chief Marketing or Chief Growth Officer (CMO or CGO). A CMO or CGO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs or CGO's also require premium salaries, which isn’t always in the budget.

Thinking of Digital Inbound Marketing? The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Where to begin? What you need to have in place? So which of these is you? You’ve heard about 'Inbound' but need more information You know what Inbound is but you’re uncertain where to begin and what are the prerequisites for you to implement? You know what Inbound is and where to begin but you are uncertain what you need to do or how to make it a success for your business? This article delves in detail and also provides additional resources to guide you towards a solution.