Lupo has been busy posting articles about inbound marketing and how inbound is a fundamental methodology and concept behind a rock solid growth strategy and plan. Some of our followers have commented that they do not understand what ‘inbound’ is and therefor what Inbound marketing is? Today I’ll explain through a simple metaphor that anyone can understand.
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Digital marketing and today’s evolving technology offer business owners new tools for business survival and growth. If your organisation is a small to medium-sized business, digital marketing tools offer you the best chance for success in a very competitive landscape. Discover how you can grow your business using an inbound marketing agency and all the digital technology they have at their disposal.
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The nurture cycle can often take a lot of time, from the moment a lead start researching their options to the time they purchase. The quicker you can convert prospective lead, the faster your business will grow.
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Lead management is an integral part of your organisation's inbound marketing strategy. It allows you to track interactions with prospects, providing a clear view into when and how they converted. Lead management also means you can review what is and isn’t working when it comes to nurturing leads; providing you with a platform to create effective and successful marketing campaigns. Unfortunately, all this can be jeopardised by a few wrong moves. Here are some of the practices that your organisation should avoid when nurturing prospective customers:
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