Does your company need a blog? The answer is most definately yes. Here's the reason why.
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As commerce moves moves more and more online, opinion leaders are poised to benefit immensely. The principle of a brand ambassador selling benefits of a particular brand, and people sharing that product experience with their friends and family is not new. It’s now captured in the format of a digital key opinion leader (KOL) acting as a brand ambassador, with digital influencers sharing the product experience with their audience online.
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Artificial Intelligence (AI) is changing everything through machine learning, data understanding, and bots. If used correctly, this technology can also help marketers grow audiences in a personal way, to the point where every interaction and engagement is clearly defined, and perhaps even predicted.
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If you’re like most marketers trying to keep your website fresh, you might be redesigning it every 2-4 years, spending $10,000 to $80,000 to launch, and suffering months of agony. Trying to please all your internal stakeholders, addressing the needs of your target market, writing and re-writing content, approving design revisions - hoping your new website won’t create more problems than it solves.
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