If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a CMO. A CMO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs also require premium salaries, which isn’t always in the budget.
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According to a study by the Radicati Group, an average of 205 billion emails were sent every single day in 2015 – a number that’s only increased over the last two years. This is a clear indication that your organisation needs a highly effective email marketing strategy to stand out from the massive number of emails your prospective customers inevitably receive on a daily basis. Here are some of the most common email marketing mistakes that can ruin your relationship with prospective customers:
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Many brands like to brag about the high levels of social engagement on their social media channels. But is this a good indicator of business success? Sure, there’s no denying that if people share and “like” your Organisations posts then more people outside your social network will see them. But it’s important to remember that followers and likes can be bought. As such, a large Facebook or Twitter following does not mean a positive marketing report and plenty of sales. Success doesn’t always follow popularity. If you’re chasing popularity, your bottom line may take a hit.
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Content is the fuel that fires inbound marketing and involves the creation and distribution of engaging, relevant content that will attract new customers to your business. Successful content marketing position you as a market leader in the education sector and encourages the development of ongoing relationships with your customers.
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