Is your RTO’s inbound marketing strategy bringing in the results that you want? Or are you falling a bit short? Why is your current campaign failing or succeeding? What areas of your strategy are effective and which should you leave behind?
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In today’s technology-driven world, consumers are unlikely to use just one channel to make buying decisions. In fact, most prospects will switch between email, social media, and various websites and search engines. This provides an awesome opportunity to target your audience over many different channels, but also presents a challenge in keeping all of your channels properly managed.
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Choosing a college or higher education institute isn’t the same as simply buying a t-shirt online. It’s a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an institution.
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Many of your students are looking at your RTO for a change in career. They want to study something that will get them further in life or a vocation that will provide more enjoyment and job satisfaction. It obviously can be scary to break from something they already know. They are looking for inspiration to to make the change.
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