Skip to content
Talk to Us

Lupo Digital Growth Blog

Eight Reasons Why Your Organisation Can Benefit from Lead Nurturing

Posted  by Michael Wolf  on 28 November 2016

More and more companies are using a lead nurturing strategy to successfully generate more leads and sales. Lead nurturing can play an essential role enabling companies to inform, educate and build a solid relationship with middle of the funnel leads or even lost leads and push them towards the bottom of the funnel and conversion. According to MarketingSherpa 79% of leads never convert into sales and lack of lead nurturing is the common cause of this poor performance.
Read More

Why Personalisation is the Key to Your RTO’s Student Enrolment

Posted  by Michael Wolf  on 23 November 2016

Personalisation is the key to standing out in today’s cluttered digital landscape. A DemandGen report shows that leads who are nurtured with personalised content produce a 20% increase in sales opportunities. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs.
Read More

RTO Content Guide to Increase Student Enrolment

Posted  by Michael Wolf  on 18 November 2016

As the end of 2016 approaches, you’re no doubt focusing on student enrolment for 2017. Here are some practical ideas about how your Registered Training Organisation (RTO) can use inbound marketing to cost-effectively bring you leads that are going to convert. Inbound marketing is the ideal place to attract potential leads looking for information online about next year’s courses. Mashable reports that Google gets over 100 billion searches a month and your potential students will be part of this.
Read More
×

Opt in to receive new blogs

We don't believe in spam. Opting in entitles you to be notified only when we publish new world-class sales, marketing and customer service growth resources, tools, tips and more...so, sign up! As we shift and shape the industry together...