In order to reach out and effectively connect and engage with students using an inbound marketing strategy, it’s essential that Registered Training Organisations (RTOs) create personas in order to help them grow their businesses. Infact, in a 2016 benchmark study by Cintell (based on survey responses) found that 71% of companies that exceed revenue and lead goals have documented personas, compared to 37% who simply meet goals and 26% who miss them.
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Students who are investigating training and studying options do a great deal of research online before signing up with any organisation. This is the ideal opportunity for Registered Training Organisations (RTOs) to use inbound marketing in order to reach out and connect with students and their parents by providing the relevant content that will help with the decision-making process. Here are four reasons why inbound marketing works so well for RTOs.
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Accessing VET student loans has got a lot tougher. This is designed to stop the exploitation that was rife within the training industry. Australian Education Minister Simon Birmingham recently announced that the “tight caps on course loans and tough entry requirements for providers are deliberately designed to stop scams.”
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