The Benefits of Using an Inbound Marketing Agency to Help You With Student Prospecting

The 2016 State of Inbound Report shows that 40% of sales people are finding it increasingly harder to get a response from prospects. The reason for this is that today’s consumers are faced with so many options that it’s a challenge for businesses to break through the noise and engage with prospects in a meaningful manner.Inbound marketing, where personalised content is created to cut through the noise of today’s media and engage on a one-to-one with prospects, is a relatively new form of marketing and it’s showing significant results. In fact, DemandMetric reports that 78% of CMO’s believe that custom content is the future of marketing. So it’s not surprising many businesses are adopting this new marketing approach and are placing theirinbound marketingin the hands of the experts who really understand it. Here are the benefits they are experiencing through outsourcing:

Access to an experienced team

An inbound marketing agency works as an extension of your RTO, offering you the type of knowledge and talent that can only be built through experience. Inbound marketing is a relatively new form of marketing and many in-house marketing and sales people with traditional marketing backgrounds are not familiar with it. It’s also a form of marketing that’s evolving rapidly, as people engage with more digital platforms on a daily basis.  

In most cases, the inbound marketing agency you use will have a sizeable team of experts. These individuals know the ins and outs of inbound marketing methods, and can give you loads of advice for tweaking your efforts for maximum effect and finding more students.

A unique creative advantage

Inbound marketing agencies do more than just provide marketing advice, they offer various design and writing services to complement your marketing. From writing blog posts to designing eBooks and whitepapers, inbound agencies can save you a great deal of time and effort. Many inbound marketing agencies also provide different areas of expertise, ranging from graphic design to website development. If your RTO makes use of these services, you can ensure cohesive messaging across all media.

Improved efficiency

By outsourcing to aninbound marketing agency, you experience improved efficiency in two areas:

1.    Internally in your RTO: When you outsource and rely on the expertise of professionals, you can free up the workload of your staff, who often have many functions to perform and are therefore unable to devote themselves to all the different aspects of inbound marketing. These time-consuming tasks include managing your social media channels, researching and writing blogs, editing website content, creating and tracking email workflows, setting up landing pages for your content offers, tracking results, and all the other tasks needed for inbound.

2.    Converting prospects: An inbound marketing agency is able to give your marketing the attention it deserves, from executing inbound tactics to measuring marketing ROI. They are then able to make the necessary adjustments to ensure your inbound marketing is working at an optimum level to ensure maximum efficiency and success in attracting and converting prospects.

A financial advantage,

Unlike an in-house marketing team, an inbound marketing agency provides you with a greater sense of flexibility when it comes to budgeting. The investment you put into an agency, whether as flat fees or monthly retainers, goes towards specialised designers, strategist, copywriters, and marketers as they are needed throughout the inbound process. When you outsource your inbound marketing, you reap a host of benefits including hiring an entire team of experts for less than the cost of a single full-time employee.

Lupo Digital is an inbound marketing agency that specialises in creating quality content that attracts students towards your RTO with personalised lead nurturing campaigns appropriate to every student’s stage in the admission cycle. Our services include:

• Attracting qualified prospective students: We optimise new and existing content to attract site traffic and increase student awareness with blogging, social media and your website.
• Personalised email and online interactions: We engage prospective students with customised content, unique to their stage in the admission cycle, intended area of study or website activity.
• Speeding up your enrolment cycle: We create multiple conversion points to tailor campaigns and shorten the length of time between a prospective student’s first visit and their application submission.
• Improved sales information: We automate the hand-off process between marketing and sales to deliver timely and relevant information about prospective students.

For more information about how personalised content works for RTOS, download our executive guide to inbound marketing for RTOs.