The Best Digital Marketing Courses: Questions you should be Asking

When it comes to a company's individuals taking digital marketing courses, the biggest challenges for any organisation (that should be flagged by "the best" courses) is time management, team alignment and continuous growth. In the middle of of all this, whether you're a marketing manager, admin staff, or sales rep, you also need to know the questions you should be asking to fold on that extra layer of understanding, and to squeeze out as much value from your use of your digital tools within your practice as possible.

So what are these questions, why should you ask them, and how do the Best Digital Marketing Courses address them?

The goal here is to inspire creative and collective thinking to you (most likely a marketing person within your organisation) behind understanding your digital marketing needs, set within a foundation of your marketing priorities, and to put you in the mind frame to ask variations of the questions below when partaking in an online marketing course. 

Let us begin. 

Question 1: What are My Marketing Priorities?

Determining digital marketing priorities are as important as determining sales priorities or customer service priorities, the principles are the same. To ascertain your priories you need to understand what they are and why you need them?

For instance, as a marketing manager, if you believe that you need to priorities blogging over SEO to feed into a marketing campaign, then you must understand why to ensure that this is the right priority for you. The questions you should ask are: 

• Where does my primary target audience reside the most? 
• How are they finding my organisation? 
• What are they searching for most? 
• Can I leverage analytical data that already exists? 
• What is the best practice for setting up my marketing tools? 

If you undergo a digital marketing course, and ask these questions to yourself, your teams, even to whomever is running your course, the key answers will be derived and cultivated in the process of building an iron clad digital marketing mindset and strategy.

Question 2: How can I leverage Buyer Personas to better my digital marketing?

To build a good foundation of any digital marketing strategy, as a marketing manager you must take the responsibility of constructing Buyer Personas to add to the prospective foundation mix. Buyer personas are vital in the development of your marketing to sales alignment strategy. If you understand your customers, then you can tailor your content, communications, product development and services toward their specific needs.

For example, you can use a platform like HubSpot to connect all your analytical tools into one place. Then extract the results from every digital assets available, and build out a dashboard that showcases your key metrics and results within your desired timeframe. 

Questions you should be asking are: 

• What information should I be most concerned about from Google Search Console? 
• What metrics matter most from website traffic? 
• How can I leverage my analytical lead data against my current company customer database? 
• How do I determine what my ideal buyer personas pain points are? 
• Can my current tools identify these pain points, or is there something missing? 

Answering key questions like these will then provide a flow on into producing high quality content, that speaks to your buyer personas and gains your audience's trust and engagement. 

Question 3: What does SEO add to my digital marketing these days? 

Search Engine Optimisation still is the process of building website traffic that is organic and unpaid, and anything that is "free gain" is sure to be harvested and sucked dry for all it's worth. This is the case with trying to attain that crowning achievement of getting your company onto page 1 of Google. 

With everyone competing, it's now clearer than ever and you need to be precise and niche with your business SEO approach. Unfortunately, most people disregard the key questions they should be asking about SEO when developing their digital marketing strategies. 

These questions are: 

• What keywords do actual leads put into Google when trying to find my services or products? 
• What keywords are bringing irrelevant, time wasting and confusing enquiries? 
• What and how do I determine my page quality scores? What should they be?
• Do I build content upon keywords, or build keywords into content? 
• What platforms determine best SEO practices best and are easiest to use? 

Website traffic through SEO can certainly be built in numerous ways, but there are some who have done the experimenting for you, and this is where a digital marketing course coupled with ongoing digital marketing training has the greatest value. 

Question 4: So whats the difference between a course and training?

Well, a course will give you most of the information you will need to know about digital marketing, but training on the other hand will give you the practical skills behind the information you receive. Tailored and catered specifically to your organisations needs.

For example; actually applying Hubspot Inbound Marketing Solutions on the platform itself will allow you to make more informed decisions and gain a better mindset as to how digitally market your company.

If this intrigues you, then seriously consider looking into Digital Marketing Training.

Want discover more questions you could ask? Get in touch!