Top Marketing Automation Software For Student Lead Nurturing

Many RTOs are using marketing automation software to improve their employees’ efficiency and bolster their student lead nurturing strategies. These tools are designed to integrate with CRM systems and other areas of business, including social media, email marketing and lead generation.

In this blog post, we’ll go over some of the best marketing automation tools on the market. Let’s get started:

Why marketing automation helps with lead nurturing

According to research from The Annuitas Group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. This is because marketing automation is specifically designed to ensure none of your leads ‘slip through the gaps’. You can ensure that every action a lead makes, receives an acknowledged response from your RTO. For example, if a student visits your RTO’s website and signs up for a newsletter, your automated solution will immediately send them a welcome and confirmation message – making them feel valued and important from the start.

To improve your RTO’s efficiency and assist with lead nurturing, your marketing automation software should do the following:

• Automate at least one of the following: email, social media, SMS and digital ads
• Allow dynamic segmentation of your RTO’s target markets
• Nurture your leads and students by contacting them after specific events, actions or periods of time

Leading marketing automation software to help nurture your leads

Consider using one of these marketing automation software solutions to nurture your student leads:

• Hubspot: HubSpot helps RTOs transform their marketing from outbound (cold calls, email spam, trade shows, tv ads, etc.) lead generation to inbound lead generation, enabling them to "get found" by more potential customers.

• Wishpond: Wishpond is designed to make it easy to nurture leads. It automatically scores and segments leads based on their actions and interests, and then sends them relevant content and personalised emails once they have shown interest in your RTO.
• SendinBlue: SendinBlue will help you grow your relationship with your leads through a wide variety of marketing automation, including email campaigns, SMS and transactional emails.
• Autopilot: Autopilot will help you map out and visually automate your marketing on a drag-and-drop canvas. You can create customised content and customer journeys based on each lead’s actions and nurture them with in-app messaging, email, SMS and direct mail.
• FoxMetrics: FoxMetrics puts powerful conversion tools at your disposal. Collect detailed lead data, create profiles and trigger personalised messages across a wide variety of channels.
• GetResponse: GetResponse is designed for businesses of all sizes. You can use simple drag-and-drop features to create personalised workflows that track your leads’ behaviour in real time.

The more data your RTO has on each lead, the easier it is to reach out and engage with them. Marketing automation software solutions will help you gather information from each lead interaction to ensure all your communication is consistent and that every lead is nurtured as they move through the sales funnel.

Work more efficiently to save time and money

Marketing automation tools allow you to create programs that combine email, SMS, and social ads. This means your staff can create more complex ongoing campaigns, which will connect them with substantially more leads than they would going the manual route. It also allows them to create emails and posts ahead of time, scheduling them to go out at a certain time and date in the future. For example, they could schedule your entire month of Facebook posts in one day and have the posts go out automatically throughout the rest of the month. Instead of sending the same message out across all your marketing platforms, you can time your campaigns and messages to reach your prospects and leads at different times in the sales cycle. Some of the areas marketing automation tools can assist with include:

• Email marketing
• Landing page creation
• Cross-channel marketing campaigns
• Lead generation
• Segmentation
• Lead nurturing and scoring,./
• Cross-selling and upselling
• Retention
• Measuring ROI
• Website personalisation

Even if you are not technically inclined, marketing automation solutions are easy to use. Coding or design experience is not required to create and distribute impactful campaigns. Most solutions have easy-to-use templates, with editors to help throughout the creation process. Another bottom-line benefit is that marketing automation reduces the number of permanent staff you need to employ, allowing you to make the most of your resources and run your business more efficiently.

Lupo Digital is an inbound marketing agency that specialises in using marketing automation solutions to attract prospects to RTOs and nurture leads with personalised campaigns appropriate to each lead management stage in the admission cycle. We have a passionate, experienced team dedicated to bringing all the benefits of inbound marketing to RTOs. For more information on how inbound marketing works for RTOs, download our executive guide to lead management for RTOs.