Lupo has been busy posting articles about inbound marketing and how inbound is a fundamental methodology and concept behind a rock solid growth strategy and plan. Some of our followers have commented that they do not understand what ‘inbound’ is and therefor what Inbound marketing is? Today I’ll explain through a simple metaphor that anyone can understand.
Read More
AI is all the rage on tech websites, but it can still seem like a pretty inaccessible tactic for B2B companies. The hype and expectations of AI are huge, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing sure, AI technology is advancing faster than most of us will ever be able to keep up with. Preparing a foundation for AI now will end up paying dividends down the road.
Read More
Artificial Intelligence (AI) is changing everything through machine learning, data understanding, and bots. If used correctly, this technology can also help marketers grow audiences in a personal way, to the point where every interaction and engagement is clearly defined, and perhaps even predicted. To understand how AI impacts our marketing world, we need to know the language of AI and have a basic understanding of how it works. Some important terms to become familiar with:
Read More
