Lupo Digital Growth Blog

As business leaders, we speed on through our days pushing the boundaries, harder, faster, leaner and more efficient than we did a minute ago. Success is driven by attitude, and attitude is usually implied and representative of an individual. In business, power and scale cannot result from individual alone, but rather the success is a direct result of the sum or the parts being greater than the whole.

Working in Bondi Junction, and while walking the streets now in a COVID-19 world, you can't help but feel for shop owners on the strip. Having relied on mostly foot traffic from tourists and Bondi beach bums up till now, the pivot from walks-ins to log-ins has not only changed the customer buying process dramatically, but the buyer mindset itself.

The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase engagement.