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Lupo Digital Growth Blog

Why you Need a Fractional Marketing team to Cut Cost & Improve Results

Posted  by Glenn Miller  on 11 February 2025

In today's dynamic business environment, companies often grapple with the challenge of executing effective marketing strategies without incurring the substantial costs associated with building and maintaining a full-scale in-house team. This is where a fractional marketing team comes into play—a flexible, cost-effective solution that provides access to a diverse range of marketing expertise tailored to your business needs.
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The Best Digital Marketing Courses: Questions you should be Asking

Posted  by Gabriel McCarthy  on 28 November 2024

When it comes to a company's individuals taking digital marketing courses, the biggest challenges for any organisation (that should be flagged by "the best" courses) is time management, team alignment and continuous growth. In the middle of of all this, whether you're a marketing manager, admin staff, or sales rep, you also need to know the questions you should be asking to fold on that extra layer of understanding, and to squeeze out as much value from your use of your digital tools within your practice as possible. So what are these questions, why should you ask them, and how do the Best Digital Marketing Courses address them?
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HubSpot Onboarding Checklist

Posted  by Danny Horak  on 14 September 2023

When is the right time for HubSpot? HubSpot is a powerful CRM and marketing automation tool that can be useful for businesses of all sizes and industries. The right time to start using HubSpot depends on your business needs and goals. If you are looking to streamline your sales and marketing processes, improve customer engagement, and grow your business, HubSpot can be a great choice.
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