As we discussed in part one of this 3 part series of blogs, maybe competition has slacked off, slowed...this is the opportunity for lower cost per click ads, publish content to rank better in searches.
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Now is the time to use this (down) time and pandemic situation to your advantage. This is the time to review your current business model or your systems, your processes your procedures, product lines, Sales & Marketing Alignment Guide, inefficiencies, areas of weakness, and mark everything that is in need for improvement and optimisation.
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Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results. Here are some of the best practices your organisation should follow in their lead nurturing campaigns:
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That’s why it’s important for your organisation to have an experienced and efficient marketing team to maximise ROI with a limited time frame and marketing budget. But remember: even an experienced marketer makes mistakes.
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![Lupo Digital | Marketing your business in time of COVID19 [Part 2]](https://www.lupodigital.com/hubfs/During%20the%20pandemic%20is%20the%20perfect%20time%20to%20promote%20your%20business!.gif)
![Marketing your business in time of COVID19 [Part 1] | Lupo Digital](https://www.lupodigital.com/hubfs/Do%20you%20have%20the%20time%20to%20perfect%20your%20business,%20ideas,%20models,%20best-fit%20criteria,%20etc_.gif)
