Now is the time to use this (down) time and pandemic situation to your advantage. This is the time to review your current business model or your systems, your processes your procedures, product lines, Sales & Marketing Alignment Guide, inefficiencies, areas of weakness, and mark everything that is in need for improvement and optimisation.
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Most organisations now understand that lead nurturing is an integral part of any marketing strategy; it needs to be planned and executed in order to generate the best results. Here are some of the best practices your organisation should follow in their lead nurturing campaigns:
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That’s why it’s important for your organisation to have an experienced and efficient marketing team to maximise ROI with a limited time frame and marketing budget. But remember: even an experienced marketer makes mistakes.
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This blog series explores the world of CRM, Customer Relationship Management. Now that you understand what is a CRM system and why you would need one, and who uses and needs a CRM system and the right time for a CRM system, we next look at the type of tools and features a CRM system can include. This will help grow your relationship with your customers enabling you to use a digital approach.
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