That’s why it’s important for your organisation to have an experienced and efficient marketing team to maximise ROI with a limited time frame and marketing budget. But remember: even an experienced marketer makes mistakes.
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This blog series explores the world of CRM, Customer Relationship Management. Now that you understand what is a CRM system and why you would need one, and who uses and needs a CRM system and the right time for a CRM system, we next look at the type of tools and features a CRM system can include. This will help grow your relationship with your customers enabling you to use a digital approach.
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This blog series explores the world of CRM, Customer Relationship Management. Understanding CRM, researching, comparing and then implementing or taking an existing CRM to the next level, can be daunting.
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Email marketing plays a crucial role in both lead generation and lead nurturing for Organisations. Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.
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