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Lupo Digital Growth Blog

Why you Need a Fractional Marketing team to Cut Cost & Improve Results

Posted  by Glenn Miller  on 11 February 2025

In today's dynamic business environment, companies often grapple with the challenge of executing effective marketing strategies without incurring the substantial costs associated with building and maintaining a full-scale in-house team. This is where a fractional marketing team comes into play—a flexible, cost-effective solution that provides access to a diverse range of marketing expertise tailored to your business needs.
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Harnessing HubSpot Content Hub for Effective Content Marketing

Posted  by Michael Wolf  on 23 October 2024

In today's rapidly evolving digital world, effective content management is indispensable for marketers. As brands endeavour to capture their audience's attention amid an overflow of information, having the right tools is essential. In this article we explore how HubSpot Content Hub provides a trustworthy and innovative solution with its all-in-one content marketing software, expertly designed to streamline and support your content creation and management processes.
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Google Update: New Generative AI in Search

Posted  by Glenn Miller  on 27 May 2024

Google's latest announcement regarding Generative AI in Search is a game-changer that is set to revolutionise the way we interact with online content. This major shift is not just imminent; it's happening right now. As an innovative leader in the tech industry, Google's commitment to pushing boundaries and redefining the search experience is evident in this update. With their support, users can expect more personalised, relevant, and efficient search results. Trustworthy and reliable, Google's dedication to enhancing the user experience through cutting-edge technology like Generative AI is commendable.
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