Lupo Digital Growth Blog

Choosing a college or higher education institute isn’t the same as simply buying a t-shirt online. It’s a significant long term decision. So it makes sense that it will take anywhere from months to years of research before deciding on an institution.

In our last blog, we spoke about how you can incorporate video into your email marketing campaigns . Now that you know the ways in which you can do it, we are going to give you tips that will ensure your video has a better lead generation rate. Having a video in your email campaign isn’t going to increase your leads if the video itself doesn’t resonate with your prospective students.

No other marketing medium is as effective as video and that’s why it makes sense to add it to your email marketing campaign. According to eMarketer, 55% of companies reported an increase in clickthrough rates and a staggering 44% of them reported that their audiences spent more time on emails that included videos.