In order to reach out and effectively connect and engage with students using an inbound marketing strategy, it’s essential that Registered Training Organisations (RTOs) create personas in order to help them grow their businesses. Infact, in a 2016 benchmark study by Cintell (based on survey responses) found that 71% of companies that exceed revenue and lead goals have documented personas, compared to 37% who simply meet goals and 26% who miss them.
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