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Lupo Digital Growth Blog

How to Organise Your HubSpot Contact List for Maximum Efficiency

Posted  by Glenn Miller  on 7 April 2025

A well-organised contact list is the backbone of an efficient customer relationship management (CRM) strategy. Without a structured approach, businesses risk mismanaging leads, missing sales opportunities, and delivering impersonal marketing communications. HubSpot CRM provides businesses with powerful tools to categorise, segment, and manage contacts to ensure a streamlined workflow and optimised engagement.
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Marketing Contacts vs. Non-Marketing Contacts in HubSpot Explained

Posted  by Glenn Miller  on 31 March 2025

Effective customer relationship management is critical to the success of any business. HubSpot provides a powerful platform for managing customer interactions, marketing campaigns, and sales processes, helping businesses drive growth and engagement. One of the most fundamental aspects of using HubSpot CRM effectively is understanding the difference between marketing contacts and non-marketing contacts.
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The Future of CRM: AI-Powered Sales Automation in HubSpot

Posted  by Glenn Miller  on 27 March 2025

In today’s competitive business environment, companies are constantly looking for ways to optimise customer relationship management (CRM) processes to improve efficiency, enhance customer interactions, and drive revenue growth. With the rapid advancement of Artificial Intelligence (AI), CRM platforms are evolving to offer intelligent automation, predictive analytics, and streamlined sales processes.
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5 Essential HubSpot CRM Features Every Sales Team Should Use

Posted  by Glenn Miller  on 20 March 2025

In today’s fast-paced sales environment, leveraging Customer Relationship Management (CRM) tools is no longer optional—it is essential. CRM platforms provide sales teams with the ability to streamline operations, nurture leads effectively, and close deals faster. Among the many CRM solutions available, HubSpot CRM stands out as an industry leader, offering powerful automation, reporting, and integration capabilities that drive business growth.
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