No other marketing medium is as effective as video and that’s why it makes sense to add it to your email marketing campaign. According to eMarketer, 55% of companies reported an increase in clickthrough rates and a staggering 44% of them reported that their audiences spent more time on emails that included videos.
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When it comes to up selling or cross-selling your courses, your student enrollment database is your biggest asset. If your existing students are happy with your service, they’ll likely be open to further supplementing their education and career prospects through your RTO.
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In today’s competitive marketplace, RTOs need a lead nurturing strategy that takes them beyond the limits of email. Only a small percentage of your inbound leads will ever be ready to sign up for a course immediately. As such, it’s important that you have powerful marketing automation platforms to execute multi-channel rto lead nurturing strategies.
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Prospective students are a lot like customers facing a major purchase. After all, investing time and money in a new qualification can have significant implications for their professional life. And just like those customers, students base their course decisions after a comprehensive assessment of available information.
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