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Lupo Digital Growth Blog

5 Ways To Enrol More Students With A Strategic Lead Nurturing Program

Posted  by Michael Wolf  on 7 February 2017

Turning your prospects into leads and then into students is a process that requires a considerable amount of nurturing. Your prospects have many options open to them and may be considering courses from numerous educational institutions. To help attract these students, your RTO can adopt a lead nurturing strategy to inform them about your courses and help them find the best one to suit their needs. Use these five practices to help improve your RTO’s lead nurturing program.
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Is Your RTO’s Student Engagement Falling On Deaf Ears?

Posted  by Michael Wolf  on 2 February 2017

In order to attract the right target market to your Registered Training Organisation’s (RTO’s) content, you need to use terms and phrases they’ll understand and relate to. The language should be easily readable, engaging and it should address both their needs and challenges. If your inbound marketing content is aligned with their interests, you’ll naturally attract inbound traffic that you can convert and close. So how do you go about doing this? In this blog post we’ll explore a few key ways you can increase student engagement.
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Student prospecting: Understanding the Buyer’s Journey

Posted  by Michael Wolf  on 30 January 2017

Attracting the right people to your Registered Training Organisation’s (RTO’s) website is a critical part of your inbound marketing success. In order to achieve this, you need to have the right buyer personas in place that detail your potential customers’ challenges, goals, likes and dislikes.
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How To Build An Inbound Marketing Team: Interview Questions

Posted  by Michael Wolf  on 19 January 2017

More and more small- to medium-sized businesses are using inbound marketing to grow their businesses. To do this effectively, your Registered Training Organisation (RTO) needs an inbound marketing team that understands digital marketing and all the techniques and tools that will ensure your inbound marketing strategy is a success. To find the right people, use these key questions when you interview potential inbound marketing team candidates:
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