A eConsultancy.com report reveals that 31% of surveyed consumers say they wish their shopping experience was far more personalised than it currently is. This is not surprising as it makes sense that prospects are more interested in reading content that is relevant to their interests and needs. Organisations that engage leads with personalised content, are for more likely to see an increase in loyalty and conversion.
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Prospective customers are spending more time researching their options on the web, and your marketing efforts often needs to adapt by focusing on this as your primary marketing channel.
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Email marketing plays a crucial role in both lead generation and lead nurturing for Organisations. Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.
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If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a Chief Marketing or Chief Growth Officer (CMO or CGO). A CMO or CGO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs or CGO's also require premium salaries, which isn’t always in the budget.
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