Target Buyer Personas The 'Ultimate Guide to Ideal Buyer Personas and Creating Yours' Blog Series: PART 1 | PART 2 | PART 3 Sometimes referred to as Marketing Personas. If you were standing in front of your ideal customer about to ‘sell’ to them, can you picture and can you describe exactly what they look like?
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Introduction to Inbound Methodology and Inbound Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound is a methodology connecting ALL of your digital sales, marketing and customer service activities and tactics to grow your business with more of the right traffic and leads, produce and retain more customers and increase ROI.
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What is closed-loop marketing? Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to marketing about what happened to the leads that they received, which helps marketing understand their best and worst lead sources. But how exactly does closed-loop marketing work, and what tools to you need to implement it?
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Most SaaS platforms aim to deliver a best-of-breed experience within their niche or vertical. They however discover real problems when they begin expanding their offering or bolting on additional services or functions over time - very few platforms master the art of offering multiple benefits across multiple functions. Earlier in May, HubSpot Launched it's new Service Hub. Lupo Digital have been testing out the new features and functionality and we are proud to say: "HubSpot rocks! " CRM, Sales, Marketing and now Service Hub, at their core are platforms within themselves that offer best-of-breed features and functionality as well as coming together to produce a truly remarkable turn-key customer solution and experience. Truly exceptional customer service takes more than delivering a package or service on time. It takes tending to a customer’s every want and need, providing a seamless, meaningful experience throughout their entire purchasing journey. Your company can easily be up to the task with help from HubSpot’s Service Hub.
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