If you’re like most marketers trying to keep your website fresh, you might be redesigning it every 2-4 years, spending $10,000 to $80,000 to launch, and suffering months of agony. Trying to please all your internal stakeholders, addressing the needs of your target market, writing and re-writing content, approving design revisions - hoping your new website won’t create more problems than it solves.
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If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a CMO. A CMO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs also require premium salaries, which isn’t always in the budget.
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To succeed in marketing and grow your business, you must be able to measure your ROI. The metrics you track to gauge the success of any inbound marketing campaign your Organisation runs are crucially important. Without measurable objectives, you'll find estimating the ROI of your efforts difficult. You also need to know what results you’re looking for. Here are some important metrics to use to weigh up the success of your inbound marketing strategy.
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Email marketing is one of the more effective means of reaching prospective customers. That said, modern email providers such as Gmail, Hotmail and Yahoo have developed sophisticated methods of preventing unwelcome spammers from reaching their users. But does Gmail think you’re one of them? Here are a few tips on how to prevent your mailouts being marked as spam.
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