Email marketing is one of the most effective channels to reach your prospective students. You need to keep in mind, however, that your email is one of many that they are going to receive.
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If your RTO has an excellent lead generation strategy, but you are struggling to convert leads into students, then an email automation campaign might be just what you need. Automated emails help create awareness around your leads’ problems, and allow you to position your RTO as their ideal solution. You can keep in touch with prospective students by sending them relevant, targeted content – move them down the sales funnel.
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Email marketing plays a crucial role in both lead generation and lead nurturing for Registered Training Organisations (RTOs). Much of this is achieved through inbound marketing tactics like automated workflows, which rely on carefully segmented lists to ensure that their messages are as clickable as possible. But just having someone’s email address doesn’t give you the right to spam them. It’s important to bear in mind that any email sent to an end user who has specified they don’t want to receive it is considered as spam.
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To run a successful inbound marketing campaign for your Registered Training Organisation (RTO), your marketing team needs to use an essential combination of tools to develop on-going relationships with your prospective students across multiple integrated channels. The aim of all these tools is to create and align your content with your students’ needs and interests so that you convert, close and delight them over time. This blog post explores the tools that make this a reality.
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