Lupo Digital Growth Blog

When it comes to a company's individuals taking digital marketing courses, the biggest challenges for any organisation (that should be flagged by "the best" courses) is time management, team alignment and continuous growth. In the middle of of all this, whether you're a marketing manager, admin staff, or sales rep, you also need to know the questions you should be asking to fold on that extra layer of understanding, and to squeeze out as much value from your use of your digital tools within your practice as possible. So what are these questions, why should you ask them, and how do the Best Digital Marketing Courses address them?

If your organisation is expanding, hiring new employees, rebranding, or rehashing an ineffective inbound marketing strategy, then you have likely looked into hiring a Chief Marketing or Chief Growth Officer (CMO or CGO). A CMO or CGO can plan, optimise and execute an effective marketing campaign for your organisation. However, full-time CMOs or CGO's also require premium salaries, which isn’t always in the budget.

Measuring Success In (Inbound) Marketing The Inbound Marketing Blog Series: Part 1 | Part 2 | Part 3 | Part 4 | Part 5 Inbound marketing is data-driven. Just about every aspect of inbound can be measured and analysed. Now, with the advent of big data, there’s an even greater drive to measure a myriad of quantifiable variables. However, to get the most from an inbound campaign, you have to focus on measuring the rights things – metrics that can help identify and fine-tune underperforming assets for greater impact.