Many RTOs segment their student database to reach different groups of students with the right messages. Existing students have different needs and challenges compared to prospective students. Even within these two groups, you’ll have smaller groups with varying needs. A single message or campaign will not resonate with all of them. To communicate with all your target markets effectively, you need to implement a segmented communication and marketing strategy.
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Many RTOs are using marketing automation software to improve their employees’ efficiency and bolster their student lead nurturing strategies. These tools are designed to integrate with CRM systems and other areas of business, including social media, email marketing and lead generation.
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Today’s millennial students are actively engaged by compelling content. Strategic blogging is one way of providing them with the content they are looking for and attracting new students to your RTO. One benefit of strategic blogging is that it positions you as a thought leader in the educational space. The more your blog posts are read and shared, the stronger your position as an expert will become.
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Turning your prospects into leads and then into students is a process that requires a considerable amount of nurturing. Your prospects have many options open to them and may be considering courses from numerous educational institutions. To help attract these students, your RTO can adopt a lead nurturing strategy to inform them about your courses and help them find the best one to suit their needs. Use these five practices to help improve your RTO’s lead nurturing program.
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